So, you’ve poured your heart into writing a great blog post, but the views? Practically nonexistent. If that sounds familiar, you’re not alone. Many bloggers produce valuable content only to see it vanish in the depths of Google’s search results. The likely culprit? Poor SEO. In this blog, we’re going to share our tips and tricks on how to optimise your Blogs with SEO.
Search Engine Optimisation (SEO)
This is the not-so-secret weapon that can help your blog shine online. When done right, SEO boosts your visibility, increases organic traffic, and turns your blog into a lead-generating machine. Ready to take your content to the next level? Let’s dive into our step-by-step guide on how to SEO-optimise your blog for success.
Why Blogging Matters for Your Business
Before we jump into the how-to’s, let’s talk about why blogging matters—especially for small businesses and entrepreneurs.
5 Reasons Blogging Boosts Business Growth:
Increases Google Rankings:
Google loves fresh content. Blogs give you more opportunities to rank for specific keywords your audience is searching for.
Drives Organic Traffic:
Unlike ads that stop when your budget runs out, a well-optimised blog keeps driving traffic for months or even years.
Builds Authority:
Sharing insights through your blog positions you as an expert in your field, building trust with your audience.
Educates and Engages:
A good blog solves problems or answers questions, which increases dwell time and improves user experience.
Supports Other Channels:
Repurpose blog content into social media posts, email newsletters, or even video scripts to make your marketing go further.
Step-by-Step SEO Optimisation for Blogs
Do Keyword Research First
Before writing, discover what your audience is searching for. Use tools like:
- Google Keyword Planner (free)
- Ubersuggest (free/paid)
- AnswerThePublic (free)
- Ahrefs or SEMrush (paid)
🔍 Instead of “SEO tips,” go for long-tail keywords like “how to SEO optimise your blog in 2025.”
Craft a Click-Worthy Title
Your title impacts your click-through rate (CTR).
- Include your main keyword early.
- Keep it under 60 characters.
- Use numbers or power words for impact.
✨ Try: “10 Powerful SEO Tips to Skyrocket Your Blog Traffic.”
Write for Humans (But Optimise for Google)
Content should be easy to read and valuable.
- Use short paragraphs and bullet points.
- Add internal and external links.
- Use headers (H1, H2, H3) to structure content.
- Avoid keyword stuffing.
📝 Example: Say “Optimising your blog increases visibility,” not “SEO optimise blog for traffic.”
Create an Optimised Meta Description
This small snippet under your title in search results needs to hook readers.
- Keep it under 160 characters.
- Use your main keyword.
- Treat it like an ad for your blog.
Example: “Learn how to SEO optimise your blog with expert tips that boost rankings and drive traffic.”
Use SEO-Friendly URLs
URLs should be short, clean, and contain your focus keyword.
✅ Example:
Good – www.yourblog.com/seo-optimise-blog
❌ Bad – www.yourblog.com/p=1234
Optimise Images with Alt Text
Google can’t see images—but it can read your alt tags!
- Use descriptive alt text with keywords.
- Compress images for faster load times using TinyPNG or ShortPixel.
Example: Alt text: “SEO optimisation tips for blogs.”
Speed Up Your Website
Slow sites = high bounce rates.
- Compress images
- Use Google PageSpeed Insights
- Minimise plugins
- Choose fast hosting
Make It Mobile-Friendly
With over 60% of searches done on mobile, your blog must look good on smaller screens.
- Use a responsive design.
- Avoid tiny fonts or hard-to-click buttons.
Link It Up
- Internal links help users navigate and boost your site’s structure.
- External links to trusted sources add credibility.
📎 Link examples: “Check out our blog on why SEO matters for business.”
Promote Your Content
Even the best blogs need help being seen!
- Share on socials
- Send via email newsletters
- Repurpose into infographics or videos
- Write guest posts
SEO Is a Marathon, Not a Sprint
SEO isn’t one-and-done. Google changes constantly, and so should your strategy.
Key Takeaways:
- Blogging builds authority and drives traffic.
- Start with strong keywords and optimise everything—titles, URLs, meta descriptions.
- Don’t forget about speed, mobile-friendliness, and promotion!
🚀 Now go optimise that blog and watch your traffic grow!